Optimal Treats

A branding project for a fictional line of premium dog treats called Optimal Treats. The packaging is aimed at dog owners; bright playful colours are used in combinations with pictures of active happy dogs, as a way of communicating to the dog owners that Optimal Treats are part of their pet’s active lifestyle. A ‘hand drawn’ style of logo was created (heart) with a paw print in the centre, to create a playful look for the product. The project aims to create the association between the branding of this product and the active healthy lifestyles of dogs consuming this product.

Wild Salmon flavour 250 g bag.  Package mock up (left) and product layout (right).
Chicken flavour 250 g bag.  Package mock up (left) and product layout (right).
Beef flavour 250 g bag.  Package mock up (left) and product layout (right).
Paper labels (canned product) for the three soft food flavours of Optimal Treats: Wild Salmon, Chicken, and Beef.
Mock ups of the canned product of Optimal Treats.
Optimal Treats company business cards.
Promotional product: Optimal Treats dog food bowls.
Optimal Treats magazine and digital ad.
Colour selection for the three flavours of Optimal Treats: Wild Salmon, Chicken, and Beef.  Font used.
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